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In other words, we need whole-of-brain techniques that go beyond what we’re consciously
thinking about. We need techniques that keep us safer during those times when our brain
becomes “side-tracked”...


Ever wondered “why people make such poor in-the-moment decisions?”

  • Why would a conservative risk-adverse accountant speed on the road to avoid arriving 2 minutes late for a meeting?

  • Why would a rational, safety conscious operator drive when tired - even after sitting through a presentation warning
    of the risks an hour earlier?

  • Why would a caring parent, with children in their car, text while driving, knowing it is illegal, and significantly increases risk.

With the three above scenarios and countless others (many of them at work), the conscious mind is fully informed.

Yet people still do it.

As it turns out, there are forces at play influencing what we do, that we knew nothing about, until recently.


This is new information.

Many discoveries have only come to light in the last 5 years.


These days, science can map brain activity by tracing blood flow, giving us a much clearer understanding of why people do what they do. What we have learned is that certain neurochemicals come into play at various critical moments, like when we are stressed, annoyed or tired. Other neurochemicals pre-program our autopilot responses.

These neurochemicals control what we do in a way we never imagined and explain why people make such poor in-the-moment decisions. But it happens below our level of awareness. And because what we do feels conscious, we ignore the significant role the subconscious plays in human behaviour.

At HabitSafe, we use brain science to help people make better in-the-moment decisions and improve safety using a whole-of-brain approach.

Based On Brain Science 

And it works

When it comes to behaviour, traditional safety teaches keeping safety front-of-mind to make good, safe in-the-moment decisions. This approach has been okay, but quite
frankly, a little disappointing.


Thanks to recent advances in brain science, we now know why.


Research shows how and why we go into autopilot, and exactly what happens in our brain during stress or fatigue. In these scenarios, conscious decision-making goes out the window.

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