Recommended Reads

01.

THE BRAIN

By David Eagleman

 

Locked in the silence and darkness of your skull, your brain fashions the rich narratives of your reality and your identity. Join renowned neuroscientist David Eagleman for a journey into the questions at the mysterious heart of our existence. What is reality? Who are “you”? How do you make decisions? Why does your brain need other people? How is technology poised to change what it means to be human?  In the course of his investigations, Eagleman guides us through the world of extreme sports, criminal justice, facial expressions, genocide, brain surgery, gut feelings, robotics, and the search for immortality. Strap in for a whistle-stop tour into the inner cosmos. In the infinitely dense tangle of billions of brain cells and their trillions of connections, something emerges that you might not have expected to see in there: you. 
This is the story of how your life shapes your brain, and how your brain shapes your life. 

02.

BRAIN RULES: 12 PRINCIPLES FOR SURVIVING AND THRIVING AT WORK, HOME AND SCHOOL

By John Medina

 

Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know—like the need for physical activity to get your brain working its best.

In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives.

03.

THE POWER OF HABIT

By Charles Duhigg

 

In The Power of Habit,  business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. 

 

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. 
 
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science of habit formation, we can transform our businesses, our communities, and our lives.

04.

INSIDE OUT

By Larry Wilson, Gary A Higbee

 

Traditional methods of improving safety performance through extrinsic control will only take you so far. Realizing this, many leading-edge companies have abandoned their old paradigms and have taken a new approach. Learn how to develop a positive safety culture using inside-out thinking—a culture that begins in the workplace and spreads out to include both the family and the community.

05.

SOFT-WIRED: HOW THE NEW SCIENCE OF BRAIN PLASTICITY CAN CHANGE YOUR LIFE

By Dr Michael Merzenich PhD

 

In Soft-Wired, Dr Michael Merzenich; a world authority on brain plasticity explains how the brain rewires itself across the lifespan, and how you can take control of that process to improve your life. In addition to fascinating descriptions of how your brain has produced your unique memories, skills, quirks, and emotions, Soft-Wired offers sound advice for evaluating your brain and gives clear, specific, scientifically proven guidance for how to rejuvenate, remodel, and reshape your brain to improve it at any age.

06.

SUBLIMINAL: HOW YOUR UNCONSCIOUS MIND RULES YOUR BEHAVIOUR

By Leonard Mlodinow

 

Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world--our perception, behavior, memory, and social judgment--is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. In Subliminal, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events--along the way, changing our view of ourselves and the world around us.

07.

Black Box Thinking

By Matthew Syed

 

Black Box Thinking is a new approach to high performance, a means of finding an edge in a complex and fast-changing world. It is not just about sport, but has powerful implications for business and politics, as well as for parents and students. In other words, all of us.

 

Drawing on a dizzying array of case studies and real-world examples, together with cutting-edge research on marginal gains, creativity and grit, Matthew Syed tells the inside story of how success really happens - and how we cannot grow unless we are prepared to learn from our mistakes.

08.

THE BRAIN SELL - WHEN SCIENCE MEETS SHOPPING

By David Lewis

 

Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new neuroscience to analyse how and when we shop, and the hidden triggers that persuade us to consume.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more—often without us consciously realizing it.

 

A revelatory inside story, The Brain Sell is a tale of engineered behaviours and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.

09.

THE INVISIBLE GORILLA: HOW OUR INTUITION DECEIVE US

By Christopher Chacris & Daniel Simons

 

Reading this book will make you less sure of yourself - and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot.

 

The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time.

10.

PREDICTABLY IRRATIONAL: THE HIDDEN FORCES THAT SHAPE OUR DECISION

By Dan Ariely

 

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

 

Predictably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

11.

SLEIGHT OF MIND: WHAT THE NEUROSCIENCE OF MAGIC REVEALS ABOUT OUR EVERYDAY DECEPTIONS

By Stephen L. Macknik, Susana Martinez-Conde, Sandra Blakeslee

 

Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Fun and accessible, Sleights of Mind is "a tour through consciousness, attention, and deception via the marriage of professional magic and cognitive neuroscience".

12.

THINKING FAST AND SLOW

By Daniel Kahneman

 

In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation - each of these can be understood only by knowing how the two systems shape our judgments and decisions.